Sustainable Tourism and Economic Development Research Arena
Nationally, tourism is a multi-billion dollar business. In 2007, tourism brought over $157 Billion to the Southern USA in 2007, and continues to be North Carolina's largest service industry.
Whether the attraction is rooted in culture, recreation, nature, heritage, or sports; tourism plays a big role in growing healthy communities. It can mean jobs, revenue, and even survival for some communities - particularly in rural communities.
PRTM researchers working in the arena of Sustainable Tourism and Economic Development provide a significant source of information to communities and attractions. Tourism is an important economic resource for North Carolina. Each year travel and tourism across North Carolina results in positive impacts on the local economy maing it imperative that communities and attractions fully understand tourism’s potential and ways in which they can capitalize on the many benefits of tourism. The knowledge PRTM researchers generate and share through their research surrounding tourism development and marketing, and consumer behavior in sport and tourism, helps to grow sustainable communities one satisfied visitor at a time.
Why does it matter?
In order for communities and local decision makers to fully benefit from tourism as an economic resource, research is needed to properly identify potential and provide up-to-date forecasts. Research and proper planning help to grow sustainable communities with vibrant economies and a healthy and prosperous tomorrow.
Learn more about Sustainable Tourism and Economic Development Research:
Tourism Marketing & Development
Consumer Behavior in Sport and Tourism
Graduate Faculty Engaged in Research in this Arena:
Gene Brothers, Jonathan Casper, Candace Goode-Vick, Michelle Harrolle, Samantha Rozier-Rich,
Stacy Tomas, Chrystos Siderelis