Samantha Rozier Rich
Assistant Professor and Tourism Extension Specialist
Tourism Promotion & Communicative Behaviors
Contact Information
Department of Parks, Recreation and Tourism Mgmt.
Box 8004, 3028D Biltmore Hall
Raleigh, NC 27695-8004
North Carolina State University
919-513-0351
samantha_rich@ncsu.edu
Research Interests
Overall, Dr. Rich's general research interests include tourism marketing and promotion, sustainability, and the use and creation of collaborative relationships among tourism entities. Her most recent research endeavors include an examination of the use of mass mediated travel narratives (travel articles and travel brochures) in promoting travel to destinations. Over the next several years, she plans to continue to build upon her contributions by further developing her research surrounding communicative behaviors and promotion. In doing so, much of Dr. Rich's research aims to bridge disciplinary boundaries as it often draws from theories adapted from communication, consumer behavior, persuasion, marketing, and leisure. Plans for future research include the examination and application of opportunities for stakeholder collaboration and joint promotion; the use and importance of narratives in conveying experiences; and the use of GIS technologies as a means of better identifying opportunities for collaboration and promotion.
Extension and Community Outreach
As a faculty member at NC State University, Dr. Rich has a split appointment as an Assistant Professor in the Department of Parks, Recreation and Tourism Management and as a Tourism Extension Specialist. Much of her extension and community outreach interests respond to the notion that as interest in tourism as a tool for economic development continues to grow among communities in North Carolina and beyond, a need for resources and programs aimed at fostering collaborative relationships and at furthering sustainable tourism practices are needed. In response to this need, Dr. Rich aims to help inform both practitioners and academics alike by developing and implementing resources designed to identify and foster opportunities for collaboration and economic development, while at the same time, providing insight on how to better understand, communicate to, and reach visitors/consumers.
Tourism Extension Webpage: http://www.ncsu.edu/tourismextension/
Education
- Ph.D. Tourism Management, University of Illinois Urbana-Champaign, May 2008
- M.S. in Tourism Management, Clemson University, May 2005
- Bachelor of Arts in Speech and Communication Studies, Clemson University, May 2002
Selected Publications
- Rozier, S. (2009). Understanding travel promotional narratives: The influence of narrative transportation and skepticism. Dissertation Summary. European Journal of Tourism Research, 2, 123-130.
- Santos, C. A., & Rozier, S. (In press, 2009). Travel writing as a representational space: “Doing deviance”. Tourism, Culture and Communication.
- Santos, C. A., & Rozier, S. (2007). Intercultural communication competence and conflict negotiation strategies: Perceptions of park staff and diverse park users. Journal of Park and Recreation Administration, 25(1), 22-49.
Selected Presentations
- Rozier, S., & Santos, C. A. (2009, June). Using consumer behavior scales to examine the persuasiveness of travel narratives. Travel and Tourism Research Association (TTRA) Conference.
- Rozier S., & Santos, C. A. (2009, June). Influence of gender and age on the processing of travel narratives. Travel and Tourism Research Association (TTRA) Conference.
- Rozier, S. (2009, June). Developing collaborative partnerships and sustainable tourism strategies: An application of multidestination travel marketing. National Extension Tourism (NET) Conference.
- Rozier, S. (2009, June). Marketing the experience: Give your visitors what they really want. National Extension Tourism (NET) Conference.
- Rozier, S. (2009, June). The influence of gender and age on the persuasability of travel articles and travel brochures. National Extension Tourism (NET) Conference.
- Tomas, S., & Rozier, S. (2009, June). Customer service training with a tourism twist: North Carolina Hospitality. National Extension Tourism (NET) Conference.
- Rozier, S. (2009, May). Forests, Recreation, and Tourism: Opportunities to Grow a Great Relationship. (Invited Presenter) Biltmore Forest School – Stewardship, Recreation, & Liability Workshop. Troy, NC.
- Tomas, S., & Rozier, S. (2009, April). Marketing to the environmentally-minded traveler. National Association of Community Development Extension Professionals (NACDEP) Conference.
- Tomas, S., & Rozier, S. (2009, April). Using service quality to create a competitive advantage for tourism businesses. National Association of Community Development Extension Professionals (NACDEP) Conference.
- Rozier, S. (2009, April). The importance of collaboration. Invited session presenter. The Business Side of Agritourism Conference; Asheville, NC.
- Rozier, S. (2009, April). Tourism opportunities for your small farm. Small Farms Workshop – Business Opportunities for Small Farms, Stanly County.
- Tomas, S., & Rozier, S. (2009, March ). Stretching your choose & cut marketing investment. North Carolina Christmas Tree Association Winter Meeting; Asheville, NC. 38 Participants.
- Canberg, A., & Rozier, S. (2009, February). Triple bottom line and special Events/Festivals – Survey Results. Invited presentation. North Carolina and South Carolina Festivals and Events Associations joint conference, Greenville, SC.
- Rozier, S., & Tomas, S. (2009, January). Marketing the experience. Invited presentation. Eastern North Carolina Christmas Tree Growers Association winter meeting.
- Rozier, S. (2009, January). Using your story. Invited keynote presentation. Statewide North Carolina Bed and Breakfasts and Inns Association meeting, Durham, NC.
Selected Projects/Grant Funding
- Rozier, S. (July 1, 2009-July 1, 2010). Analysis of the North Carolina Bed and Breakfast Industry: An Examination of Visitor Demand and Marketing Effectiveness Using GIS Technology. NCSU Faculty Research and Professional Development Fund, $4,000.
- Rozier, S., Tomas, S., & Morris, C. (2009-2010). PRT 5XX: Applications of Tourism Management Practices. NCSU DELTA IDEA Grant, $8,000.
Honors and Awards
- List of Teachers Ranked as Excellent by Their Students – University of Illinois at Urbana-Champaign – RST 150 Foundations of Tourism (2008)
- First recipient of the Ziebarth Howe Graduate Student Award (2006)
Complete Curriculum Vita