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Michelle Gacio Harrolle
Assistant Professor
Contact Details:
North Carolina State University
Department of Parks, Recreation & Tourism Management
Box 8004, 3028F Biltmore Hall
Raleigh, NC 27695-8004
919.515.7935
919.515.3687 (fax)
Email: Michelle_Harrolle@ncsu.edu
Education:
Ph.D. in Sport Management, 2007 University of Florida
Master of Exercise and Sport Science, 1998 University of Florida
Bachelor of Arts in Business Administration, 1996 University of Florida
Speciality/Current Research Interests:
- Consumer behavior in sport
- Lifestyle marketing and promotion through ethnic cultures
- Sport consumption of ethnic groups in particular Latinos
Recent Courses Taught:
- Sport Finance & Economics
- Administration of Sport
- Moral & Ethical Issues in Sport
Selected Publications:
Harrolle, M. G. & Trail, G. T. (2007). Ethnic Identification, Acculturation, and Sport Identification of Latinos in the United States. International Journal of Sport Marketing and Sponsorship.
Selected Presentations:
Harrolle, M. G. & Trail, G. T. (2007, November). Identification with sports: A comparison of Latino subgroups and Non-Latino consumers. Presented at 2007 Sport Marketing Association Annual Conference, Pittsburg, PA.
Harrolle, M. G. (2007, October). Sport consumption behavior research on Latino/a sub-groups: Implications & research applications. Presented at 2007College of Natural Resources 3rd Annual Diversity Summit, Raleigh, NC.
Harrolle, M. G. & Trail, G. T. (2007, June). Sport Identification, Ethnic Identification, and Acculturation of Latinos in the United States. To be presented at 2007 North American Society for Sport Management Annual Conference, Miami, FL.
Harrolle, M. G. & Trail, G. T. (2006, November). National Champions: What Do We Do Now? Marketing Implications after Winning a National Championship. To be presented at 2006 Sport Marketing Association Conference, Denver, Colorado.
Awards:University of Florida Graduate Student Teaching Award (2004-2005)
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